Could a Pet Nutritionist provide value for your brand or business?
Do you have an idea for a new brand or pet food product? Do you need a professional recipe creation to progress to the manufacturing stage? Maybe you are a manufacturer or brand who needs nutritional information for your recipes?
Formulation provides you with the full recipe breakdown, theoretical analytical constituents, composition declaration, proposed additives declaration and suggested feeding guidelines.
Do you have a recipe and need to know whether it is complete and balanced? Is your existing product not performing well? Whether from a nutritional, palatability, or quality perspective. Products which miss the mark mean that not only is suboptimal nutrition being delivered, but you see a lack of repeat custom and your time slipping away in dealing with complaints. Professional insights provide solutions for improvements and finding the cause of product issues.
When you have a super idea but require support in understanding how your product will come to life and fit into the pet food market. Understanding more about the nutrition, production, packaging, distribution and customer expectations allows for efficient product development. Support and guidance in considering your options and forming your product proposition. Be ready to head into the next stages of bringing your idea to reality.
Do you know what information to include on a label? How to declare each element of your recipe to ensure your packaging is compliant and legal? It’s important to be confident that your labelling is clear, properly declared and meeting labelling requirements to avoid challenges.
Make sure you’re telling people about all of the good points of your product, without overstepping the line. Claims crossing into the territory of a veterinary claim or claims which unable to be substantiated carry consequences. Guidance here can support you in ensuring your product shines in a competitive and innovative market without falling into the realms of unsubstantiated or incorrect claims. Compliant claims mean that the trouble and expense of challenges being made against your product, and the legal defense of this, can be avoided.
Would you like your customers to be able to get in touch with a Pet Nutritionist? Would you like to provide workshops or webinars around your products? You could educate your audience of the product characteristics, and benefits to a pet’s health and nutrition. Interactive communication rather than a complicated wall of text. This is something which a Pet Nutritionist can support you with.
Using professional articles around the nutritional characteristics of your products. Providing information to your customers, elevating your website SEO and contributing to social media content can all be beneficial for your brand.
Customers can ask technical questions about your products to help them to further understand the benefits, or how they may fit into their pet’s diet. Pet parents may also want to gain further information to glean whether products are suitable for particular veterinary conditions or nutritional requirements. These questions may seem daunting, but being able to lean on a Pet Nutritionist for these answers can remove stress, provide value and add certainty to your responses.
Would you like your staff to receive a nutritional introduction to your product range to equip them to better support your customers? Would you like to communicate the nutritional benefits or features of your products with pet parents? Training can be provided to elevate the knowledge of your team or your audience.
Would you like to have somebody to ask your nutritional questions to? Somebody who understands the pet food market, the balance of financial aspects of a product and technical considerations of production. Sometimes a quick consultancy call or conversation is all you need.
Could a Pet Nutritionist provide value for your brand or business? If any of these services sound like something which your business would benefit from, please schedule a call or send me a message.
If you’re looking for more content like this, check out What to Consider as a Pet Food Start Up?