Making pet nutrition fun and simple.

Why work with us?


Our services are tailored to each individual pet


Speak to experienced pet nutritionists


Earn rewards every step of the way


We will cut through the complexity to deliver easy to understand information

Our passion

We decided that we would be the people to demystify pet food and empower owners everywhere. To remove the stress around nutrition for individual dogs amongst so much conflicting information. To improve the health of our beloved, cheeky dogs with nutrition which suits them.

So, why do we do what we do?
To make pet nutrition fun and simple.

Our Services

Getting Started Initial Call

£ Free
  • A short call for us to understand how we can best help you and your pet

One to One Support

Prices range between £30 and £60
  • One to one support from our Pet Nutritionist to include a professional review of your pets complete nutritional balance

Ongoing One to One Support

Prices range between £10 and £40 for each review
  • Regular support from our Pet Nutritionist to review of your pets nutrition and body condition to support your jouney to their ideal weight and best health

Wonderful Workshops

  • Whether you'd like to attend one of our wonderful workshops, or you'd like to host an event at your pet premises, get in touch to find out more!

Brands & Businesses

  • We'd love to support your business with our flexible services which include new product developments, pet food formulations and nutritional consultancy services

Get in touch

Our blog

All Life Stages Food

All Life Stages Food What is an all life stage diet? An all life stage food is exactly what it says. It is a food which is nutritionally sufficient for

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Weight Loss with Diet

Weight Loss with Diet So many dogs now suffer from obesity or carry a little more weight than they should. This may seem harmless, but in the long-term excess weight

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What is ash?

What is ash? When you read ash on your pet food label it can be very confusing. Don’t worry, this doesn’t mean that pet food manufacturers are sweeping out fires

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Many of us are used to having our canine companions appear from nowhere to intently stare at us   at the slightest notion there maybe food around. However, it is worth

Read More »

Our Videos

Frequently Asked Questions

What if I don’t want to change my dog’s food?

That’s fantastic! Unless you tell us that you would like some advice changing your dog’s food we will build our advice around their current food. 

Giving treats is a big part of my relationship with my dog, can I continue?

Yes! We understand that giving treats is a pleasurable experience for people and their pets, so we can build treats into any nutritional plans we produce. Our services should be enjoyable for you and your pet, in order to work and be fun!
For more information on this subject please refer to the “Feeding Treats – How to find a balance” blog post here.

How do the reward points work?

You will earn reward points at every step of your journey to better nutrition for your pet. These points can then be redeemed towards offers and surprises!

There isn’t an option which suits me, what should I do?

Get in touch!
We can discuss your requirements and find a solution which works for you.

I don’t feed my dog a commercial (dry or wet food) diet, is this a problem?

No, not at all! We just need the detail of everything which your pet is fed so that we can be accurate with our review of their nutritional balance.

Why do you need this information?

We need some information on your pet and their lifestyle, as well as aspects of your lifestyle. This is to calculate their requirements in the most accurate way possible. We want to give advice which work for you both. Advice which cannot fit into your lifestyle is not what we want for you. Without full and accurate information this service cannot work properly.

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